TGS Insurance Agency Website Branding – Slowgun: Graphic & Web Design

TGS Insurance Agency Website & Branding

TGS Insurance Agency stands out from traditional insurance providers, embodying innovation, excellence, and a commitment to delivering exceptional customer experiences. Founded in 2017, TGS Insurance was built on the belief that Texans deserve comprehensive insurance coverage at affordable rates. My role in this project was to craft a cohesive and impactful brand identity, including designing the website, logo, brand guidelines, and email campaigns.

Research and Strategy:

I began by researching the insurance industry to identify key differentiators for TGS.
From this, I developed a strategy for a brand identity that highlighted the speed of obtaining a quote and showcased the innovative technology for streamlining the quote-shopping process for new clients.

Logo and Brand Guidelines:

Using Illustrator, I designed a modern logo that captured TGS’s values.
Created comprehensive brand guidelines to ensure consistency in typography, color palette, and visual elements across all materials.

Website Design:

Designed a responsive and user-friendly website, focusing on intuitive navigation, clear calls-to-action, and a clean aesthetic.

Key Takeaways:

This project allowed me to showcase my ability to execute a comprehensive branding initiative, from strategy to design. It reinforced the importance of aligning design with business goals and demonstrated the value of a cohesive visual identity in building a strong brand.

View the website: TGSInsurance.com